Publicis Groupe is now closer to being able to compete with consultancies for digital transformation work.Merging Sapient and Razorfish brings together an estimated 12,000 employees with experience across digital strategy, creative, data, technology and platform implementation.According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities.Salmon’s expertise includes delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento.Of the deals so far in 2016, 62% involved digital marketing capabilities, compared with 42% a year earlier.The cumulative value of the deals shot up 288%, R3 said.
Wunderman is launching a new division called Wunderman Commerce, to which Salmon will contribute.
Sapient and will begin fully operating in the new model on January 2, 2017.
This merger is smart because it: Provides credible capability for digital transformation opportunity.
Publicis Groupe was the biggest short-term winner, with the lion's share of the business going to that company and its chief rival, WPP.
"GSK Consumer Healthcare has just completed a rigorous marketing agency roster review to strengthen agency partnerships to deliver effective marketing and accelerate brand growth," reads an internal memo acquired by Adweek today.If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware.